SEO best practices – effective internal linking | Jan 23rd 2013

In this article we will look at what anchor text is, why anchor text is important, and how to use the technique effectively.
Internal links are hyperlinks that go from one page on a domain to a different page on that very same domain. Internal links main use is in the main navigation around your website. Internal links are useful for three reasons:

• They allow users to navigate around your website.
• They help establish the information hierarchy for your website.
• They help spread link juice or ranking power around websites.

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